Senior living community in Roanoke Virginia. Previous bankruptcy left the community at 65% occupancy. As a result of rebranding effort, the community is now at 85% occupancy.
Brand platform, visual language, photoshoot, print ad campaigns, website (wordpress), eblasts, sales brochure, direct mail, event strategy and invitations, video testimonials and additional content. New logo development is planned for next quarter.
Website results: In the first three months after launch, this site converted three times more leads than in the previous year. Several of those leads resulted in sales.