An independent living retirement community in New Jersey, The Vista is a high-end offshoot of the established Christian Health Care Center. The Vista will be built in 2018.
Brand identity, brand platform, website (wordpress), photoshoot, collateral, direct mail, event invitations, ads, sales center, sales center and signage, virtual reality video presentation, operational branding programs.
Corporate parent of several senior living communities in Louisiana, including Ashton Manor.
Brand identity, brand platform, visual language, logos and sales brochures
Kendal was looking for a set of versatile ads that could be customized for any of their many retirement communities. Ads should convey the warmth and strength of the brand–inspired by the Quaker tradition and built on strong faith and values–while still being general enough to work for many different communities. These ads would be customized with different logos and interior pictures through an online portal.
We also implemented a corporate intranet to catalog the stories and experiences of staff into a database for advertising and inspiration.
Jenner's Pond is a senior living community in Pennsylvania.
Senior living community in Roanoke Virginia. Previous bankruptcy left the community at 65% occupancy. As a result of rebranding effort, the community is now at 85% occupancy.
Brand platform, visual language, photoshoot, print ad campaigns, website (wordpress), eblasts, sales brochure, direct mail, event strategy and invitations, video testimonials and additional content. New logo development is planned for next quarter.
Website results: In the first three months after launch, this site converted three times more leads than in the previous year. Several of those leads resulted in sales.
Monthly event invitations using a common die cut.
Senior living community in Maryland.
Brand platform, visual language, photoshoot, print ad campaigns, website, eblasts, sales brochure, direct mail, event strategy and invitations.
Cocktail party Invitation to area creatives leaders. At the end of the party there was a drawing for an ipod. Layout was created with images from local photographers, all of which would also be loaded onto the ipod.
Formerly the Hand Workshop Arts Center. This direct mail brochure promoted the center's classes and helped elevate its status in the community.